The market is already oversaturated with firms providing services for the purchase, sale and lease of real estate objects. How can a young agency try to develop itself in conditions of fierce competition?
Instructions
Step 1
Decide once and for all on the direction of your agency. Try to specialize only in renting or only buying and selling housing, or choose to work with non-residential stock. Each direction has its own specifics and methods of "promotion".
Step 2
Conduct research to identify the strengths and weaknesses of your competitors. This can be done, for example, by the method of questioning the population. If you have time and money, act as clients of the most successful firms from your point of view. Create an independent TOP-10 for internal use so that you rarely cross with competing agencies, but adopt their methods. Form your database taking into account all the nuances of working with real estate in your region.
Step 3
If you are engaged in rental housing, then keep in mind that this area is largely seasonal in nature and is associated with the specifics of your region (students, hired workers, business travelers, vacationers). Therefore, for example, for students, you can issue leaflets with the most common physical and mathematical formulas, or agree with the pizza delivery service and the administration of fashionable clubs to place order forms and news on your leaflets. For workers who come to work for hire, post along with information about your services, information about recruiting agencies, etc. It is better to distribute such leaflets at train stations and bus stations, as well as in taxis, by concluding an agreement with dispatch services.
Step 4
If you are engaged in the purchase and sale of housing, then place ads in newspapers, in elevators, on message boards in residential areas, at bus stops. In addition, if funds allow, order an advertising agency to place advertisements on the central streets of the city (banners, streamers, etc.).
Step 5
Develop a corporate identity for your employees (down to clothing). Order business cards and brochures from an advertising agency so that employees, going to a meeting with one client, can already prepare the basis for the following transactions (“the word-of-mouth method has not been canceled yet”).
Step 6
Offer the most favorable conditions for all owners and clients (for example, a decrease in the interest rate for services). Organize additional activities: cleaning the premises after the previous tenants, escorting and delivering furniture from apartment to apartment. In other words, everything that can sometimes confuse your potential client and often serves as the main obstacle to making the final decision about buying, selling or renting.
Step 7
If you are going to work with a non-residential fund, enlist the support of the city administration and sign contracts with leading office centers. Of course, only experienced realtors are capable of working with such objects, but if you consider yourself to be such, then you may have to cooperate with competitors at first, carry out small orders for them until the database is formed and you are not recognized on the market … This path is the most difficult, but also the most profitable.
Step 8
Be sure to create your website on the internet. Pay special attention to the news section and update the feed daily. Submit on the site all the necessary information about yourself, a photo catalog of objects for sale (or looking for a tenant) and reviews of grateful customers.
