Most of the real estate agencies are not very expressive, sometimes faceless names. This is partly due to the specifics of the business, but with the correct application of naming techniques, a good name can be given to any organization.
Instructions
Step 1
The techniques for developing names (naming) are pretty simple. You need to start by analyzing the target audience, which in the case of a real estate agency will depend on your specialization. Are you only selling apartments, or are you just renting them out? Or both? Do you deal with non-residential buildings, offices, etc.? In addition, the price category of the property you are selling or renting is important.
Step 2
A good name should reflect the specifics of your business. If you deal with both residential and non-residential premises (buildings), then it is hardly justifiable to call your agency, for example, "Buy a house!" You should not choose too abstract or impersonal name, especially since there are a lot of such names. Moreover, they are very quickly forgotten. Someone can walk past your agency, see the sign, and then forget what was written on it. And he will no longer become your client, although he could.
Step 3
It is important to take into account the target audience. If your real estate agency sells mostly inexpensive apartments on the outskirts, then there is no point in names like "Elite Real Estate". Conversely, a wealthy client will not go to the Affordable Housing Agency Svoy Dom.
Step 4
It is always worth checking on the Internet which real estate agencies exist near yours and what they are called. You should be different from them - for the better, of course. You can also make a list of the names of these agencies and show it to your friends who have used the services of real estate agencies. Which of these agencies do they know? What names do they themselves consider to be successful? Their opinions are worth considering.
Step 5
As a rule, after the previous steps, you can start coming up with your own names. Come up with about ten of them, no less, and then leave the best by the method of elimination (again, you can take into account the opinions of your friends). It is also worth checking each name with search engines - what if a real estate agency with that name already exists?
