You have opened your own business and are ready to offer your product or services to consumers. Few young companies have enough customers right away. Sometimes it will take several months before you develop your own customer base. But where do you start? How to attract clients to the company?
Instructions
Step 1
Tell your friends, relatives, acquaintances about yourself. It is possible that one of them will become your first customer. But even if this does not happen immediately, they may turn to you in the future. People make deals easier if the person is familiar to them. It inspires a certain level of trust. In addition, they can tell their friends and acquaintances about you, and they can tell theirs. And among this number of people there will certainly be someone who will be interested in your activities.
Step 2
Run ads. Choose the look that suits your goals and budget. At first, the advertising campaign should be more aimed at acquainting a wide number of people with the activities of your company, at creating a positive image, etc. Of course, do not forget about advertising the product or service itself. Internet advertising is quite effective and affordable. Millions of people surf the Internet every day. the audience here is decent. And if you wish, you can set up an advertising campaign in such a way that it will be shown only to those people who are most interested in your products. But online advertising is not the only one today. You can print your ad in a newspaper, magazine, run a video on television, etc. You can combine several types of advertising if your budget allows.
Step 3
Well at first, various promotions, discounts, gifts for the purchase of a product or service serve to attract customers. Or you can offer people introductory services, i.e. they are inexpensive and help potential customers get to know your company, create a certain positive opinion in their minds. For example, if you have your own typography, you can offer all clients to develop a business card design as a gift. In order to come up with such a promotion, think about what will make a greater impression on your client, what you want the client to buy from you in the future, what service you could provide quickly and at no extra cost, etc.
Step 4
You can hire sales managers to find clients. Direct selling is an effective way to attract buyers. A good sales manager or sales representative will be able to find you enough people who will be interested in your services. Moreover, managers can not only present the goods or services of the company, but also conclude transactions on the spot, which can be a plus for your business.
