Over the years, experienced lawyers have developed a certain client base. But often they also need new clients. In general, a lawyer rarely provides services to a limited circle of clients - the reputation and level of knowledge of legislation are much more important for a specialist in this profile.
It is necessary
- - marketing strategy;
- - business contacts with colleagues.
Instructions
Step 1
Develop a marketing strategy. Lawyers often publish advertisements for the provision of services in newspapers, magazines and on the Internet. Creating an effective ad is a separate task that requires a detailed approach. Try to study similar advertisements from your colleagues, and create a thesis list of information that should be displayed in the ad.
Step 2
The choice of the publication itself depends on the target audience. Economic crime lawyer and divorce lawyer understandably rarely publish their services in the same publication.
Step 3
Order a batch of promotional business cards. They should be different from personal ones. So, on the back of the card, information about the lawyer should be listed: work experience, date of receipt of the certificate, etc.
Step 4
Ask your colleagues to recommend you to their clients if they need your profile or if a colleague is busy working on other cases. In turn, reassure your lawyer that you will do the same. Leave a batch of your business cards at your colleague's office. Pass the same business cards to all clients, as well as to potential clients who, without deciding to hire a lawyer, limited themselves to an initial consultation.
Step 5
Analyze the saturation of the legal services market in your industry in a particular region. Insufficient customer flow may be due to the fact that the market is oversaturated with specialists who, with many years of experience, have managed to form a dense customer audience.
Step 6
In such cases, you should consider moving to another region. It is best to choose a high-income area. List potential areas to relocate and try to contact local bar associations. Colleagues can share statistical information and the situation in the field of legal services in the region.
