The freight market today is characterized by high competition and a noticeable increase in demand during the high season. Despite the fact that there are a lot of companies providing cargo delivery services, the newly opened company can still find its niche. Excellent quality of services, competitive prices and a competent approach to finding and retaining new customers are the main factors for the successful work of such a company.
It is necessary
- - the Internet;
- - database;
- - letterhead.
Instructions
Step 1
Find any major directory or electronic database of companies that may need trucking services. Make a selection of the companies with which you plan to contact. Make a brief reference about each of them in order to get a clearer idea of the specifics of the work.
Step 2
Formulate one or more unique proposals that will distinguish your company from the competition. For example, develop a system of discounts for regular customers or introduce a free loading service.
Step 3
Create a sample business proposal on letterhead. Concisely and succinctly state the essence of the appeal, indicate the main tariffs and types of cargo transportation that you carry out. Be sure to include your main competitive advantages in the text.
Step 4
Submit your quotation to the selected businesses. After a certain time, call each company and check if your appeal has been received. In a short conversation, you will be able to understand whether the company really needs your services. Try to structure the conversation in such a way as to interest the client and be able to later remind of yourself again.
Step 5
Analyze the market for thematic media in your locality. Try to advertise your services in the most promising media. For example, in a small town, advertisements in a popular newspaper are more relevant for a private trucking company than advertisements in a large business publication.
Step 6
Create a corporate business card site. Place on it information about the types of transport you have, about tariffs and types of work performed. Make the function of online ordering of cargo transportation services. This way potential customers will be able to take advantage of your offers much faster.
