Competition in the field of printed periodicals is increasing every year. The variety of publications and the distribution of available Internet resources only exacerbates the situation. That is why any newspaper needs constant advertising.
It is necessary
- - designer services;
- - the Internet;
- - money.
Instructions
Step 1
Develop a corporate identity for your newspaper. Contact a professional designer to create a memorable logo and other symbols for you. Produce quality promotional products with a logo (stationery, key rings, mugs), which you will use as presentations for business partners and large clients.
Step 2
Make POS materials that will be used directly at points of sale (kiosks, periodical stands, bookstores). These can be wobblers, posters, signs. These advertising media will help the buyer to draw attention to your newspaper, if its name is not yet well known to the general public.
Step 3
Conduct an online advertising campaign. Find portals that match the targeting preferences of your readership. Place banners on these sites. In addition, use forums to attract users interested in a problem. Print selected materials from the newspaper on the Internet, inviting you to read the rest of the publications directly in the periodical itself.
Step 4
Use sponsorship as a way to promote. Choose events that build a positive reputation for your newspaper. Place banners or posters at the venue of the event. Print photos and material about the event in the newspaper itself.
Step 5
Refer to television and radio advertisements. This method can be one of the most expensive, but very effective for newspaper advertising. Choose the channels that are most relevant to your target audience.
Step 6
Release a free newspaper supplement for entertainment or advertising purposes. Such a publication will cover the general public. In the application itself, advertise the main newspaper.
