It is a well-known fact that two bids made by managers from two different organizations can get completely opposite returns. Therefore, the art of writing a quote is one of the essential ingredients of your commercial success.
Instructions
Step 1
Think carefully about what kind of goods or services the addressee may need. In your price offer, you should calculate as much as possible the financial capabilities of the customer, and, consequently, the estimated size of the discount (in case the client asks for this aspect), as well as the methods of payment for the goods or services. The best sales managers advise you to imagine yourself in the place of a potential client - why exactly your price and conditions should interest him? Let the addressee of the quotation feel that you understand their possible difficulties and have an excellent idea of how to solve them.
Step 2
Remember the main thing - your price offer must contain something completely unique - something that your competitors will not be able to offer. This will help draw additional attention to him. Such a factor can be a discount when ordering large volumes of products or a more convenient payment method than was offered by other organizations.
Step 3
Use the pronoun "you" more often than "we" in your quotation. This psychological technique will help the client to feel that he is practically the owner of a product or service, and will make him feel exclusive from receiving a discount.
Step 4
Specify a specific time frame during which your price offer will be valid. Research shows that the brain only perceives information as a guide to action during the first 72 hours. The new information then displaces the old information, and the likelihood of returning to your offer at a price is significantly reduced.
Step 5
The quotation should not leave any ambiguity about what is required of the client. Indicate your contacts by which the addressee will be able to contact you.
