When drawing up a business plan for a print publication, you need to remember that it is difficult to calculate its subsequent payback and in many ways you will have to rely on luck. It is not always possible to predict the success of a new newspaper, since the role of the creative component is great in it, and sometimes it is not possible to buy it for money. If, nevertheless, it turns out that your newspaper is “promoted”, it will bring in very significant income.
It is necessary
- 1. The original concept of the publication, expressed in its title
- 2. Certificate of registration of an individual entrepreneur, LLC or an agreement with an organization (entrepreneur) that will act as a founder
- 3. Layout of the first issue of the newspaper, made by a professional layout designer
- 4. Agreement with the printing house for the provision of printing services
- 5. Arrangement with the sales network or individual distributors of printed products
Instructions
Step 1
Come up with a concept that would become the foundation for further building a print publication, treat this as one of the most important components in the entire process of creating a newspaper. The idea for a new newspaper should be such that it can attract and captivate hundreds of potential readers. Seeing your target audience even before a print publication is born is what anyone who wants to create one needs.
Step 2
Feel free to register your newspaper if you already have that genius concept in your head. Registration of a newspaper with the Federal Agency for Press and Mass Communications is obligatory only if its circulation reaches 1000 copies. The founder can be both a private and a legal entity - in order to conduct "white" accounting and obtain official status, it is better to register as an individual entrepreneur.
Step 3
Collect and prepare the first issue for printing - it is hardly worth it to immediately form the editorial office of the newspaper you have just invented. The need for a full-time recruitment of employees may or may not be - it all depends on what kind of newspaper you decide to publish. Almost all areas of work on the issue (writing text materials and creating photographic materials, proofreading, layout and design of the issue) can be outsourced.
Step 4
Choose a printing house with which you will cooperate, while taking into account both the technical capabilities of the printing house and its prices for the provision of printing services. Even before you get a ready-made circulation on hand, try to organize and plan its implementation, whether it be selling newspapers or distributing them for free. Remember that advertisers will be interested in your publication only if the fresh issue will be sold out instantly and will be desirable (pleasant or useful) for hundreds of hands and eyes.
