Submission of an advertisement to a newspaper depends on its policy in this direction. And it has its own for each edition. In some, ads are placed free of charge subject to a number of conditions, in others - with restrictions (for example, not in all categories), in others - only on a paid basis. Possible payment methods also differ.
It is necessary
- - free ad coupon;
- - fountain pen;
- - money to pay for an ad when submitted on a commercial basis;
- - a computer with Internet access (when submitting an advertisement through the site).
Instructions
Step 1
Whichever way you choose to serve your ad, start by writing your ad copy. It should be as short as possible (often the longer, the more expensive). But at the same time, the most informative, arousing interest in your product, service or other offer. give an idea of the main characteristics.
Do not forget to indicate the communication methods that are most convenient for you.
Step 2
One of the most common forms of submitting an ad is using a special coupon. It is cut from the next issue of the newspaper, filled in (the text of the announcement, contacts, information about the author of the announcement for the editorial office) and sent to the editorial office by mail or refers personally.
In large cities, filled out coupons can be accepted at ad acceptance points located in different districts. Another option for interaction, when those who wish come to the editorial office or ad acceptance point, fill out the proposed form themselves or dictate the necessary information to the operator and make payment.
Step 3
If the publication has an Internet version, you can post an ad through the website. Depending on the editorial policy, such announcements may be published only in electronic form, but the possibility of filing in a printed version is not excluded. In some publications only on a paid basis, in others - and free of charge.
In any case, the ad is submitted through a special form on the site (this may require registration, but not necessarily).
If it is necessary to pay for the service, the available options will be offered: a bank card, electronic payment systems, terminals, etc.
Step 4
Many publications also accept phone announcements. To take advantage of this opportunity, you need to call the phone number indicated in the newspaper and dictate the text to the interlocutor, if necessary, answer clarifying questions. There are various forms of payment: per-minute billing for the call itself, the purchase of a special payment card (it usually makes sense for those who regularly use the service), a bank card, money transfer according to the specified details, etc.
You can choose the most suitable option based on the information in the newspaper issue or after consulting the operator.
