How many people are currently engaged in actively writing advertising articles for customers who are promoting their own business, it is impossible to say for sure. Those who have never come across the writing of such texts say that this is a job for frustrated philologists or accountants. But then how does a simple text differ from a selling one?
Instructions
Step 1
Selling copy can turn potential customers into real ones. If a copywriter knows how to create such texts, he is guaranteed recognition, unflattering reviews and new proposals. In the book "Advertising text. Problem book for copywriters "Maria Blinkina-Melnik recommends writing your first advertising text about yourself. Self-promotion shouldn't be cheating: don't exaggerate, but don't underestimate your skills that may be in demand in the job market.
Step 2
The demand for good copywriters has been and remains high. However, fives for school essays are not yet a ticket to a host of interesting projects. A copywriter does more than just compose or correct grammatical errors in an already finished text. He must develop a sense of the market and semantic context, business communication skills, permanently work to expand his horizons. After all, professionals are a dime a dozen, and it is not a fact that the customer, even if it falls from the sky, will land on you.
Step 3
Advertising text is a business card. Look for as many sources of information as possible about the subject of the description, negotiate with the customer not only payment issues, but also all aspects of the work. To create a quality text, you must know the name of the product and general information about it, the purpose of the project, its main advantages, who is the competitor of the product.
Step 4
It is very important to determine the target audience, the time frame for writing the text, the format, discuss the mandatory points that should sound in the text and what should not be in it. Remember that one of the main qualities of an ad copy creator is responsibility. Don't let the customer be disappointed in you. Be who you position yourself to be.
Step 5
A selling ad copy is a literate ad copy. It is unlikely that anyone will want, for example, to ask for computer help, which will be provided "in the first half hour after the call." Do not push water in a mortar, but also give up banal things like: “Do you want to buy a new car? Call us!" Take an interest in the market, look around, analyze advertising signs, etc., learn from the mistakes of others and, if you are a newbie, write more on different topics. This will develop skills and banish false thoughts of self-doubt.
