Product promotion is unthinkable today without advertising. With all the abundance of forms and methods of presenting advertising information, print advertising remains one of the most popular and effective. Its core is text. How to correctly compose an easy-to-read, memorable, and most importantly effective advertising text?
Instructions
Step 1
A good advertising text, even intriguing with some reticence and the promise of surprises, is always clear in meaning and clearly explains the essence of your product or service.
Step 2
Any sensible promotion should have a motto that would unambiguously convey the essence of your offer and its benefits for the consumer. Try to include the original slogan in your ad copy.
Step 3
The language of the advertising message, words and terms that you use should be appropriate both for the product that is being advertised and for the target audience to which it is addressed. Do not use hackneyed phrases and clichés that can be used when advertising any product ("our prices will pleasantly surprise you", "time-tested quality", etc.). Eliminate dummy words from the text that are not needed at all.
Step 4
The optimal amount of advertising text is a big plus. Long text is unlikely to be read to the end. Do not consider the first draft of your essay to be final. Let it "lie down" for a while, and with a fresh look you will sooner discover all the shortcomings of the text.
Step 5
Remember: your potential buyer, that is, the reader of the advertisement, must be "hooked" on the consistency and consistency of the presentation of your advertising proposals. Clearly break the text into short blocks of several sentences, highlighting them with color, photographs, pictures if necessary. Always present yourself as a buyer. How do you make your purchasing decision? What steps do you need to go through to strengthen your desire to purchase a product?
Step 6
In the text of the advertising message, it is impossible to inadequately mix the main and the secondary. If it is a detail, then necessarily a "highlight". Otherwise, the consumer's attention will be involuntarily distracted from the main arguments in favor of the product or service and will not force the product to be evaluated positively.
Step 7
Try to write the text in a simple, understandable, but lively and interesting language. But don't be smart - it's repulsive. Emotionality should also be in moderation.
Step 8
When writing advertising text, present the essence of the proposal without embellishment and the slightest lie. If you mislead the consumer once, you will lose him forever.
