The advertising business is one of the most interesting, but at the same time, difficult areas. However, it is not so difficult to find new clients, it is much more difficult to retain them and transfer them later to the category of regular ones.
Instructions
Step 1
An advertising agency is a special kind of business. Having decided to work in this market segment, you need to remember about high competition, which forces you to constantly come up with new ways of your own positioning, attracting and retaining customers. To find new clients, first of all, it is necessary to clearly understand what services the agency can offer and by whom they may be most in demand.
Step 2
First of all, you need to decide if the agency has a preference for the type of business (for example, construction, restaurants, IT). After that, you need to decide on what budgets and terms they are guided by: short-term promotional projects, long-term advertising campaigns, one-time work to create advertising materials, etc. Depending on this, it will be possible to draw up a portrait of a potential client. For example, small budgets and volumes of work are usually required by various startups, long-term projects are more often ordered by successful companies, and on the eve of large exhibitions, almost everyone needs to develop promotional materials for distribution to visitors.
Step 3
Having decided on the type of activity and the desired budget, you can proceed to the direct search. A regular search engine is suitable for this. Enter a generalized designation of a potential client, for example: mini-hotels in Moscow, restaurants in Moscow, web studios, etc. Next, you will need to view all the results and form a contact base that can be sent to the sales manager for processing.
Step 4
Another good way to find clients for an advertising agency is through various affiliate programs. One of the most effective options for such cooperation is the work of an advertising agency in tandem with a web studio: as a result, the client is offered a comprehensive solution to his problems at a favorable price, which is almost always approved.
