The leisure and entertainment industry has a huge number of different travel agencies and travel agencies. In the face of fierce competition, in order to stand out in this variety of offers, it is necessary to declare yourself as loudly and brightly as possible. Large players in the tourism market, having the necessary budget, are able to conduct a large-scale advertising campaign. "Newbies" are forced to look for budgetary, but, at the same time, effective ways to promote.
Instructions
Step 1
First of all, designate the target audience to which the travel agency will be targeted - this will help you choose the appropriate promotion method.
Step 2
One of the main components of success is brand brightness, a memorable logo and an interesting advertising concept. The website is a good business card of the company. Post clearly written information online and update the data regularly.
Step 3
Explore the ways your nearest competitors are using to attract customers. By inventing and implementing techniques they haven’t used yet, you’ll get good results.
Step 4
If we talk about advertising means, then you can enter into a barter agreement with a company of a different profile and advertise each other's products or services. This "cross-marketing" is very effective, and the costs are usually low.
Step 5
Interact actively with the media: act as an expert or submit your releases on the development trends of the tourism business for publication. The published materials will definitely contain a link to your company.
Step 6
Do not avoid traditional business cards and flyers - you can distribute them almost anywhere, and after conducting market research and identifying the target audience, you will avoid most of these ads from falling into the trash can.
Step 7
Sponsoring will help make your brand more recognizable, but it won't have a big impact on sales. Nevertheless, participate in various events, print banners, posters or banners with advertisements, offer organizers small gifts for the participants of the action.
Step 8
Take care of the design of the so-called entrance group: pillars, banners located in the immediate vicinity of the office, stickers with various special offers on the windows will attract the attention of a potential client.
But, the most effective advertising will be the recommendations of your satisfied customers to their friends and acquaintances.
