The clothing market is oversaturated today, but no matter how paradoxical it may seem, it is extremely problematic to find high-quality and interesting things in the middle price category. Mass and consumer goods - these are the main characteristics of the main brands. Building your own brand can be a challenging but exciting business venture.
It is necessary
- - sketches;
- - start-up capital;
- - fabrics;
- - production;
- - designer services.
Instructions
Step 1
Engage in detailed market research and concurrent branding. You must be clear about what you are going to do and for whom. Find the distinctive features of your future brand that distinguish it from those on the market. Remember that it is extremely difficult to surprise a buyer today, therefore, the more thoughtful and holistic your strategy is, the more successful the whole project will become.
Step 2
Create sketches of your future collection. Try to match your creative fantasies with practicality. It is better to leave part of the collection in sketches if you come to the conclusion that in real life such things will be unacceptable for most clients.
Step 3
The designer is primarily responsible for the technical part of the production of the collection. This specialist creates patterns for sewing, determines the amount and optimal consumption of fabrics. The quality of the cut and many other nuances of production depend on the work of this person, which will ultimately create the image of the entire collection.
Step 4
Decide where your clothing collection will be stitched. As you know, Russia is far from the cheapest production. However, you have a chance to find an inexpensive factory in a small town that can provide you with decent quality and lead time at an affordable price. Finding a place of production must be done even before the design of the collection begins.
Step 5
Along with the design, start purchasing fabrics and accessories. Today, Asian and Eastern European countries are leading in the production of interesting and inexpensive fabrics. You can find manufacturers on the Internet or at various exhibitions. Remember that making the fabric will take a certain amount of time, so an order must be made in advance.
Step 6
Think about your brand promotion strategy. More than half of the success depends on competent promotion. If your budget allows, consult a professional. Try to find a balance between your marketing investment and projected profits.
