Clothing manufacturing is a complex and highly competitive business. However, sometimes entrepreneurs manage to find a successful niche that has not yet been occupied by anyone. Did you succeed? Then register your own brand and master the market. Done right, you will most likely be able to reclaim your place in the sun.
Instructions
Step 1
Decide what exactly you will release. The narrower the niche, the easier it is to promote your future brand. For example, making luxurious wedding dresses or inexpensive classic men's suits is more profitable than just women's or men's clothing.
Step 2
Evaluate the offers in the market - there may be gaps in it. Don't make a product for yourself - think about what the audience will demand. Keep in mind that you probably won't be able to replicate the success of an entrepreneur who is already exploiting an original idea. Find your own flavor.
Step 3
Come up with a resounding name for your future brand. Contact naming agencies - the brand name is too important to save on this point. A good name will help build an advertising concept and reduce promotion costs.
Step 4
Write a detailed business plan for the promotion. Determine how many collections you will produce, what materials to work with, how much staff you will need. Obtain permits and register your trademark.
Step 5
Find an investor. The production of clothing requires constant financial injections, and the return on business, with a successful combination of circumstances, should only be expected in a year or two. Having picked up an investor, conclude an agreement with him, which must be checked by a lawyer. Do not limit yourself to a verbal agreement - if disagreements arise, correctly executed papers will help to resolve it.
Step 6
If you start a business with a partner, sign an agreement with him, which will outline the rights and obligations of all business participants. Clearly state the rules for distribution of profits, responsibility for mistakes and other important points.
Step 7
Hire staff. Even if you are a great seamstress, you will need a seamstress and cutter. Subsequently, the staff will have to be expanded. Decide who will be responsible for the purchase of fabrics, the sale of finished products, advertising promotion. Don't take all of these tasks yourself. A business leader can only handle one or two functions. Put your routine in good hands.
Step 8
Do not rush to rent an office - this is an extra expense. Seamstresses and cutters can work from home, and it is more convenient for managers to control the process from the home office. Meet with potential buyers and suppliers on their premises.
Step 9
Sign contracts with suppliers of fabrics and accessories. Do not limit yourself to one, albeit a reliable partner. Constantly study the market in search of new, more interesting and profitable offers.
Step 10
Find stores that will sell your products. This point is very difficult for beginners with whom retail chains do not want to deal with. Think over a profitable offer for stores - a discount program, your own advertising campaign. An experienced marketer who has the ability to reach the top officials of retail chains can help with the implementation issue. Consider e-commerce and collaborating with offsite regional fairs.
Step 11
Strictly control the production process. The problem for many aspiring entrepreneurs is the unstable quality and disruption of pre-negotiated deliveries. Make sure that the models from the new collection are always available for ordering in the required quantity.
Step 12
The most important thing is to inform potential customers and end users. Your brand should be recognized. Make a creative and visually rich website. Shoot your models professionally. Print colorful booklets. Don't skimp on printing - the quality of materials should be the highest you can afford. Participate in industry inserts and fairs, make fashion shows at presentations of restaurants, shopping centers, clubs. Make contacts with the media. Expand your team by attracting a good photographer, regular models, marketer, artist, advertising specialist.
