Business in Russia is getting younger from year to year. More and more yesterday's graduates are striving to gain independence and financial freedom. But at first they make a lot of mistakes that lead to collapse. Through sound policies, they can be avoided or the risk of their occurrence can be reduced.
Instructions
Step 1
Money loves counting. Be sure to calculate every step in your activity. Calculate the opening of your business in various options, think about where you can save money and you will have enough resources to start your business. Have a supply of cash for at least six months. Keep your books, even if you are not required by law. Structuring your finances can help you avoid unnecessary costs and see the gaps in your business management.
Step 2
Plan your ad budget wisely. There are many ways to save it. For example, to open a single grocery store, a small sign above the “Products” entrance is enough, and when you expand to the scale of the network, you can come up with a different name and register a brand, but at the initial stage this is a waste of money. The same is the case with the company logo. Use affordable and cheap advertising - flyers in mailboxes, word of mouth, newspaper ads. A large audience can be attracted by inexpensive, but often very effective advertising on the Internet. PPC advertising, message boards, landing pages, forums will help you find your customers without eating up a large part of your advertising budget.
Step 3
Be dynamic. Constantly study demand, conduct analysis of demand and sales, purchasing power, get accurate numbers and build forecasts based on them. Introduce those products that are in stable demand, and play the rest of the assortment and study the reaction of buyers. To know how much will sell tomorrow, you must clearly know how much was sold yesterday.
Step 4
Be literate. Knowledge gaps can be costly. Keep abreast of changes in regulations affecting all aspects of your business, maneuver based on these updates.
