A business card is the face of your business and your best "employee", the right business card works until it becomes unusable. It is not always convenient to hand out expensive business cards for special clients and special occasions - prepare budget duplicates made in a similar style, do not skimp on distributing business cards and do not make mistakes when ordering business cards.
Large circulation promises of savings can lead to the fact that business cards fly into the bin or employees make manual edits. This often happens when contact information changes.
A personal business card is expensive. Have standard business cards for each department of the company, on such business cards it is permissible to make changes manually. This will save you design time and budget when you need to provide information material to new hires or interns.
Errors. It may sound corny, but grammatical errors, phone number errors, and illegible font are common.
Don't look for non-standard solutions. For an ordinary business card, the task of which is to inform, a design using jewelry, a non-standard size will be disastrous. Such a business card is not included in the wallet, it wrinkles in a business card holder. She looks out of place, like a girl in an evening dress on a treadmill.
Can the back side be used?
Previously, it was considered bad form to use the back of a business card. Today, such a gravitation to the canons of the past and intolerance to modern trends can also be called bad form. What can be indicated on the back of a business card:
- list of services provided;
- driving directions;
- duplicated text in a foreign language;
Remember that people think in images and a graphic image is perceived much faster than a letter one. The color of the business card and the logo on it should quickly convey information to the client and become the first business card that he will pay attention to.
