At a certain stage of business development, it becomes necessary to draw up a business plan. Any entrepreneur knows how important this document is, which is a business card when contacting a bank or investors. A business plan is an enterprise management program that presents a strategy for its development, from manufacturing products to optimizing their sales.
Instructions
Step 1
When drawing up a business plan, be guided by the requirements that apply to this document. It must start with a resume. This will be the most important part of the business plan as it sets out the essence of the project. This section interests investors most of all, because it is he who contains answers to questions regarding the amount of funds required, the timing and sources of their return.
Step 2
Next, lay out your resume point by point. The following sections will serve as additions and clarifications to the summary. Start with a description of the business. To do this, outline the characteristics of its economic and financial activities, management system, industry affiliation, place in the market, partnerships. In the same section, you should indicate the organizational and legal form, the importance of co-owners in the creation and management of the company.
Step 3
Then go to the description of the product or service being produced. Indicate the name of the product, its main features, characteristic advantages over competitors' products, readiness for production, environmental friendliness and safety in use. Do not forget to describe the quality control system for your products, the availability of the necessary patents and licenses for its production.
Step 4
Next, proceed to the analysis of the sales market. Describe the conducted marketing research, try to convince a potential investor that your products will be purchased on the market and have guaranteed sales. Tell us about your customer acquisition strategy and estimated sales. Do not forget about the analysis of competitive products, their advantages and disadvantages, possible responses from competitors after your product has entered the market.
Step 5
Make a production plan. It should represent the path in which your business will manufacture and sell products. Include all production costs in it and reconcile the production plan with the schedule.
Step 6
In your sales plan, take into account all the indicators that can affect the sale of products. Describe the basic principles of pricing, give a description of your potential buyer, take into account all the factors that may affect sales. This can be seasonality, a system of discounts, payment procedures, etc.
Step 7
A business plan must include a financial plan. State in it the main points of financial data: the costs of the implementation and implementation of the project, financial receipts, tax payments, forecasts. Take the income and expense statement, cash flow plan, and the company's balance sheet as the basis for the financial plan.
Step 8
In addition, include in the business plan a sensitivity analysis of the project, i.e. its resistance to external economic changes (inflation, delays in settlements with debtors) and internal factors (changes in sales volume, sales prices, etc.).
