Not all members of the Russian Forbes list can boast of such perseverance in achieving goals and efficiency as Mikhail Kusnirovich, the owner of Moscow's GUM and Bosco di Ciliegy.
Childhood and youth
It all began in 1966, when a son, Mikhail, was born in the family of the chemist Edita and engineer Ernest Kusnirovich. The modest life of the Soviet inhabitants, the usual education for those years in the capital's school No. 890 - nothing distinguished the future millionaire from the crowd of his peers. Is that remarkable ability in mathematics. Young Mikhail did not support the desire of his family to send him to study at a mathematical school, but decided to continue the family tradition and receive a chemical and technological education. It was during these years that he became acquainted with M. Khodorkovsky, who became a "partner" in Komsomol work, and with his future wife.
First projects
The diploma received did not particularly delight the newly minted specialist. Mikhail preferred to go a different way: first, he worked at IMA-Press, then founding and working at the Moscow International House East and West. And then there was a collaboration with Giancarlo Casoli: the goal was to transform Gorky Park into a semblance of the famous amusement park created by the Italian. But already in 1992, the field of activity changed dramatically - a "boutique" was opened on the squares of Petrovsky Passage selling fashionable clothes for men of 3 brands - Guinco, Fiume and Nani Bon. Over time, the range has expanded with models for women and children.
Today's affairs
In 1993, a new company was born - Bosco di Ciliegy, which gained fame not only at home, but also abroad. Half of its shares belong to the founder Mikhail Kusnirovich, the rest was divided among themselves by long-term partners E. Balakin, S. Evteev, M. Vlasov.
In addition to his main activity, Mikhail Kusnirovich pays a lot of attention to the festival dedicated to the arts, which he founded in 2001, which was named "Chereshnevy Les". By the way, actor Oleg Yankovsky, who was invited as the head of the supervisory board, did a lot to develop the event. In the same 2001, Bosco di Ciliegy was entrusted with an important task - the development and production of equipment for Russian athletes participating in the Olympic Games.
The capital's GUM owes its revival and modernization to the businessman. Since 1992, Mikhail Kusnirovich acted as a tenant of the space, and in 2017 he became its full-fledged owner.
About family
Mr. Kusnirovich is successful not only in business. His wife Ekaterina Moiseeva has been accompanying him since his youth. Two children are also happy: the elder Ilya (born in 1993), a musician and the younger Mark (born in 2010). Mikhail attracted his mother to the management of Chereshnevy Les, and his cousin Olga Yudkis helps him with the PR-company of the main business.
A significant milestone in the biography of a businessman was the status of a confidant of Vladimir Putin, whose initiatives Kusnirovich always supported. Despite his "media presence", the millionaire is reluctant to contact the press, although on the whole he is benevolent and peaceful.
