Profit is very easy to calculate if you subtract expenses from income. However, in practice, things do not work out so smoothly, especially in companies that sell goods. What steps should the owner of such a company take to make a profit?
Instructions
Step 1
Develop a promising strategy, taking into account all directions in the development of the organization, taking into account its place in the market. Evaluate the value of all possible marketing moves to generate sales revenue.
Step 2
Increase the value of the goods that your company sells. Before that, coordinate your decision with regular customers and suppliers of goods for sale.
Step 3
Organize a new advertising campaign to increase the demand for your products not only from regular, but also from potential customers. Don't forget about promotions and discounts. If the advertising campaign is organized correctly, then it is possible that in the event of an increase in prices for goods, you will receive a good profit, even if the total sales volume does not increase.
Step 4
Enter into contracts with new suppliers of goods or wholesalers to reduce purchasing costs. Host several seminars or organize courses to attract new customers and employees.
Step 5
Organize certification of your managers (it can be in the form of a competition) and, based on its results, determine the level of their professional suitability. Fire some of the lowest performing employees, if necessary. Do not forget to coordinate your actions with the labor inspectorate.
Step 6
Consider the prospects of your (or another) city in terms of the feasibility of expanding your retail network. Organize an advertising campaign in this city, but set dumping prices for the first time in order to attract a consumer audience.
Step 7
Optimize the distribution of goods to reduce the time spent between delivering goods and generating sales revenue.
Step 8
In the event that it is not possible to use all these methods of making a profit from sales at the same time, choose those that are suitable for your organization at the moment.
