Today, stock clothing stores are becoming more and more popular. And this is not surprising, because the clothes of well-known brands, even if they are somewhat out of fashion, are of much higher quality than things that are comparable in price to it, sold in the markets. How to organize the activities of your stock store so as to make money?
Instructions
Step 1
Make a business plan. To do this, be sure to familiarize yourself with the experience of competitors and determine the pricing policy and target audience. You can specialize in youth stock clothing from well-known brands, sports equipment, or sell items for all categories of the population in your store.
Step 2
Register an individual entrepreneur (or better an LLC) with the tax authorities. Receive a certificate of registration, statistics codes and issue a seal in the MCI. Come up with a name for your store and submit documents to Rospatent for its registration. Issue a cash register with the tax authorities.
Step 3
Find premises for your future store. You should not choose a place for a future retail outlet on the outskirts, since the stock market is now almost saturated. Buyers are unlikely to go to the other side of the city just to buy a thing from a well-known brand, if there is an opportunity to purchase it in one of dozens of shops in the center.
Step 4
Rent a separate room or contact the administration of one of the shopping centers with a proposal for cooperation. The room at first should not be more than 30-40 sq. m. Invite the employees of Rospotrebnadzor and the fire department to obtain positive conclusions about the state of the future store in the event that you still rented a separate room.
Step 5
Purchase all the equipment you need. For a stock clothing store, inexpensive or used equipment is also quite suitable. The main thing is that it does not look too cheap and untidy.
Step 6
Contact your stock clothing suppliers to conclude long-term supply contracts. Subsequently, you will be able to buy clothes yourself abroad, but not earlier than you go to the real manufacturers. Be careful: sometimes beginners can be planted in a batch of goods with really illiquid things that even minor repairs will not save.
Step 7
Decide whether you will keep the prices constant in your store, make big discounts right away, and cut prices gradually. Do not forget: to make a profit on stock sales, you need to constantly update the assortment of the store (at least 1-2 times a month).
Step 8
Hire staff. When interviewing candidates for sales positions, focus not only on how well the person understands brands, but also on whether they have a sense of style at all, and how courteous they will be to customers who often choose clothes in such stores for a long time. …
Step 9
Arrange clothing and equipment in the room in a way that makes it easy for shoppers to choose their own items. Even stock stores must have large mirrors and a fitting room.
