To increase the demand for the company's products, it is necessary to study the possible threats that accompany the sale of goods. This may be the lack of competitiveness of the company, imperfection of the assortment and pricing policy, insufficient information support, as well as incorrect forms of communication used to promote goods to the market.
Instructions
Step 1
In order for the company's products to be in demand, you must be well aware of the situation on the market, with competitors, at your own enterprise (distribution channels, trends, etc.) and use them to your advantage. In addition, you need to decide on a sales strategy and establish who is a potential consumer of the company's products, whose needs the product is designed to satisfy, how you will win a potential consumer.
Step 2
You should take into account that the main factor influencing the value of consumer demand is price. Naturally, with a decrease in the price of a product, demand increases, and with an increase in market prices, consumer demand significantly decreases. Therefore, the use of a system of discounts in the pricing policy, holding promotions, sales and other events associated with a decrease in the price of goods, will increase the demand of buyers.
Step 3
But do not forget that non-price factors also affect the amount of demand. Among the most important are tastes and preferences of consumers. They, in turn, depend on fashion trends, advertising, the quality of the goods sold, traditions and customs. For example, promoting healthy lifestyles can increase the demand for sporting goods.
Step 4
Be sure to consider the number of consumers in the market. The more potential buyers of your products, the more demand. Consequently, when selling goods, it is necessary to focus on a wide range of consumers.
Step 5
Be sure to factor in the prices of other items. This factor belongs to non-price ones, since it is not associated with a change in the price of this product. At the same time, substitute products are distinguished that satisfy similar needs and are competitors of the product in question, for example, tea and coffee. As the price of coffee rises, the demand for coffee increases. In addition, there are complementary goods, and the consumption of one of them is associated with the consumption of the other (cars and gasoline). As fuel prices rise, the demand for cars falls.
