The firm is not doing well, the monthly sales target is not being met, and there is a risk of bankruptcy. What needs to be done to keep your company in a solvent state for a long time?
Instructions
Step 1
Whatever business you run, the sales department earns the profit of the organization. Therefore, correctly select employees for the position of sales manager. Better to go through 50 candidates and pick two than invite five and pick one. Conduct interviews in several stages, arrange business games for applicants in which they can prove themselves. One conversation is not enough here, because not only the ultimate profit of the organization is at stake, but also its reputation. Therefore, a sales specialist should not only be resourceful, sociable and polite, but also be neatly dressed, free of speech defects and well-versed in the company's product (take an exam on the knowledge of services / goods).
Step 2
Invite different business coaches to the company who are ready to share sales successes and business secrets. The more you know about business, the market, the product, the psychology of customers, the more will be the return on your work.
Step 3
Allocate funds for advertising, but consider which type of advertising will be most effective for your company. For example, online advertising is gaining more and more popularity: promotion of the company's website, contextual advertising, etc.
Step 4
Talk to employees, ask why their work is not effective for a given period of time. Perhaps you need to think over a motivational program for staff. Add bonuses, bonuses, interest for the conclusion of contracts to the salary. When employees work with desire and interest, then the work itself will begin to pay good dividends.
Step 5
Analyze the activities of your competitors. You can hire your employee to work for them, who will tell you how their organizational structure is built in management, what are the distinctive advantages, etc. Of course, this is an ugly way to raise your firm, but, as you know, in war, all means are good.
Step 6
Inject know-how into your services / products or customer service. Make your company even more attractive to potential customers and stand out from the competition.
