Many successful Moscow enterprises are faced with the problem of establishing regional sales. It is important to choose the right region and develop a sales algorithm specifically for it. The ability to negotiate with clients is also of great importance when entering the regions.
Instructions
Step 1
It is worth starting by promoting sales in one region. It is the most simple, in addition, it will be possible to "test" the sales algorithm and analyze errors. To select a region, a territorial criterion is important: the region that is more or less convenient to get to is best suited, since you will often have to travel to negotiations with potential clients and contractors.
Step 2
For the selected region, you need to collect information about whether it sells products similar to yours, which companies sell them, what is the general market situation. This is a very important stage: you should not go to the region without actually knowing anything about it. After collecting information, you can start thinking about an action plan.
Step 3
It is important to analyze the information and outline the target group of customers, namely those that are of interest to you in the first place. For example, if you produce sweets of a high price category, then elite supermarkets will be your target customers.
Step 4
Each client will need to explain what his benefit may be when purchasing your product and its resale. After all, he also has other suppliers. It is important to have several options for a sales and product promotion program for different customers and be able to prove their effectiveness.
Step 5
If the first negotiations were successful, you agreed on everything and started selling, then this is not the time to relax. Now the main task is to control the final sales in the region. In a few months, sales of your products will become stable, and then you will need to think about their further development.
