If you want to open a sausage store, think over the assortment thoroughly. For specialty grocery stores, this is the cornerstone of business success. With a properly selected assortment and a good location of the sausage store, the business will reach the break-even point in a few months.
It is necessary
- - business plan;
- - permits;
- - equipment;
- - products;
- - staff.
Instructions
Step 1
Conduct marketing research. Studying the market situation in large retail is the key to understanding consumer demand. After analyzing which stores are missing in your city, it is easy to understand if your choice is correct. Competitive analysis of customer flows and the competitive environment, carried out in relation to the selected premises, makes it possible to clarify whether it is worth opening a sausage store in it or looking for another, located more successfully.
Step 2
Invite supervisory authorities to get advice on replacing utilities, the location of shopping areas, materials that are allowed to be used for decorating the hall, etc. Otherwise (if you invite them only when everything is ready), the risk of possible flaws and, accordingly, alterations will increase.
Step 3
Make repairs, purchase and arrange commercial equipment. Keep in mind that when buying refrigerated counters, it is better to take those that have the ability to set the required temperature. The sausage trade requires different regimes. So, for example, it is better to store uncooked smoked sausages in the plus zone, and boiled sausages in the zero zone. If you are going to sell kupaty and other types of raw minced meat sausages, provide a separate refrigerated display case with a minus zone. Do not forget about the cold rooms in the back rooms, which are necessary for storing products.
Step 4
Select suppliers. As a rule, it is better to offer products from several meat processing plants. In this case, consumers have more choice. Try to think over the assortment in such a way that both expensive and moderately priced sausages are presented in your store. If you plan to sell liver sausage and bovine blood sausage - remember that they have an extremely short lead time.
Step 5
Get permission, hire staff, deliver goods and start trading. In the early days, it is advisable to introduce discounts and any campaigns aimed at attracting an audience. It makes sense for a sausage store to carry out marketing campaigns aimed at residents of nearby houses.
