When opening a private business in your hometown, you should never lose sight of the opportunity to open a representative office in another region. In order to expand, it is enough to perform a number of simple actions.
Instructions
Step 1
First of all, conduct a thorough market research of the region in which you want to open a representative office. Analyze your competitors, their strengths and weaknesses. This will help you refine your marketing policy towards your target group. The easiest option would be to hire a local company and order an analysis of the market in which you operate.
Step 2
Calculate the most advantageous location of the representative office. Consider target audience concentration, traffic, prestige, as well as competitors that may be located nearby. Choose the best option, taking into account all the factors indicated, depending on the type of your activity. For example, if your business deals with the sale of groceries, it makes sense to pay attention to the sleeping areas. In case you carry out activities in the field of selling clothes, the best location would be the city center.
Step 3
The best option for starting a representative office will be a discount action. You can designate it as a promotion for all products individually, or as a promotion for the purchase of several products together. It makes sense to arrange for free issuance of club cards in the first few weeks of work, along with discounts. Run a massive advertising campaign to maximize your prospect's awareness of opening your affiliate.
Step 4
You can also open a representative office with the help of regional managers. To do this, you need to place advertisements for an open vacancy in your target region on job exchanges in the network, in print media, as well as on your website. Announce the required requirements and select the most suitable candidate. It makes sense to set a specific sales plan for each region and pay salaries in accordance with its implementation.
