So, you decided to run your own business, registered it, found suppliers, delivered or produced goods, but there are no customers. Nobody knows you. You cannot go to an advertising agency, and it is unprofitable to hire your own SMM specialist, since you simply do not have the funds yet. What to do in such a situation? You can promote your business yourself, the main thing is to use all possible resources, including the Internet. This post will show you what you can do with an example of an online store.
If you do not have a lot of capital to invest in advertising on TV, radio or conclude an agreement with an advertising agency, act via the Internet - it is much cheaper and more efficient.
Use all possible social networks, such as, for example, Instagram, VKontakte, Odnoklassniki or Google+. Keep in mind that no one will find your online store if you do not spread information about it. In social networks need to create publics or groups that will describe the work of your store.
You don't need to have your own website to sell a product. You can simply create a group in VK and act through it. The name of the group or community should reflect the activities of your store, but at the same time be simple and understandable - so that even ignorant people want to visit you.
Once you've decided on which social media to attract customers and created groups or communities there, think about what you want to tell potential consumers. What content will fill your group, what will it consist of. Whether it will be regular articles describing a product or colorful visualizations, photo reports. The consumer loves beautiful pictures and detailed product descriptions.
Social group content networks should be attractive and understandable to the common man in the street. Even if you sell some kind of microcontrollers for technical devices, do not throw in terms right and left. So you only narrow the circle of potential buyers to those who already use them, and a new customer base is not created. Newbies simply won't understand what you are offering them.
When you describe the product in more understandable terms, the chance of getting a new customer increases. For example, the phrase “These microcontrollers are used to control various electronic devices. With the help of them you can assemble your own robot at home! " sounds more attractive and understandable than "we sell microcontrollers".
Each post must have at least one picture. A high-quality picture, not a photo on the knee in poor resolution. The more emotionally involved a customer is, the more they will like your product. With bad photos or lack of them, you only alienate the buyer - no one likes to read one big text "towel". Also, the picture allows you to see the post itself among others.
Try to make hashtags for each post, 3-5 will be enough. Thus, you group your products, it is easier to find you by hashtags.
Leave your store contacts in social. networks in which you are promoting. You should not write "All the information you will find on our site …". Clients are too lazy to switch from one resource to another. Maybe they don't have enough traffic, maybe they just don't have time, but the bottom line is that you've lost a potential client. Do not be lazy yourself and write down the full information about the store: approximate prices, your contacts, opening hours, delivery and payment methods, etc.
Create a feeling of intense activity in the group. Posts, albeit small, but of high quality, should be posted at least once a day. This can be a description of any one product, an announcement of new arrivals, thanks to suppliers, just pictures.
If you are acting through a group in VK, make discussions available. There, your customers can ask their questions without clogging up the wall. In the discussions, you can describe in detail how the delivery and payment takes place, where the goods can be delivered, how long it will take.
How to attract people to the community? There are 4 ways and 2 of them are free.
* it's free
- Ask friends and acquaintances to repost from your communities and subscribe to them. The more people in groups and publics, the easier it is to find them and the more attractive they become.
- Get the initial number of people on free resources, such as, for example, AddMeFast. Yes, there is a chance that some subscribers will come to you with blocked pages. There is an even greater chance that they will never use your services. However, you will still recruit people, and potential clients will be drawn to the community.
* it's not free
- Use advertising on the Internet through, for example, Google AdWords, Mail.ru advertising or VKontakte advertising. It does not require millions of dollars in investment and will be quite effective if you enter your search keywords correctly. You can check them in WordStat. Yandex.
- Reach subscribers through comment exchanges like QComment and wpcomment. There you can moderate the work of performers, set geotargeting, make a restriction in the form of "only real active user pages without ads." You can also order likes, reposts, subscriptions and comments for your community there, unobtrusive mentions in blogs and forums. Considering that for a customer one subscriber on these sites costs about 2 rubles, this method of promotion will not hit a lot.
So, now you know what you need to do to promote on the Internet. The main thing is to correctly draw up a schedule of promotion work, then all these methods will work.
