Have you just started a business and are thinking about promoting it? Or has it been around for a long time, but the number of clients has somewhat diminished, although the crisis seems to have passed? Hundreds of advertising agencies are eager to offer you their services, but which of them can really help you, and which will turn out to be a waste of money? Let's try to figure it out.
Instructions
Step 1
When people talk about promoting a business, they often mean advertising. Since the 90s, we have retained the idea that the most popular washing powder is Tide, since it is this powder that is constantly being washed on television. However, advertising is not everything.
Step 2
Of course, a lot depends on the specifics of your business. But there are things that are universal for any enterprise, or at least for many areas of activity. For example, if you are engaged in trade or providing services, then it is important how your company serves: is the staff polite and attentive enough? Clients will definitely broadcast about the quality of service in your store or hairdresser by word of mouth.
Step 3
You also need to remember about the website of your organization. Every year there are more and more Internet users, and more and more people are looking at the Internet, "asking Yandex" before going somewhere or buying something. Keep your site simple, but it should be. What matters is its simplicity and information content, although it is worth thinking about its design: a pale, "no" site will not be remembered, but too bright will be annoying, and the user will simply close the page without becoming your client.
Step 4
Do your customers know you by name? Is your business known even in your area? Consider the example of a hairdresser. Most of them have rather faceless names that are not remembered. Try to come up with something brighter or hire a naming specialist, his services are not so expensive. The next step is to distribute bright leaflets at the nearest metro station with the name of your hairdresser and prices for basic services. You can order advertising on asphalt - a very coup in the summer. It will be enough to write the name of the hairdresser and the price of a common service (naturally, attractive to the client). For example: "Hairdresser" DikObrazzz ". Model haircut from 200 rubles".
Step 5
As for advertising itself, then, as a rule, for the promotion of a business, the method is not so much important - advertising on the Internet, posters, mailings - as the quality of advertising. Most people do what they are encouraged to do. A thing, especially an unfamiliar thing, should be imposed on them - naturally, not in an aggressive form. The audience is also attracted by everything unusual, even in the simplest and most ordinary things. Therefore, any advertisement should be bright.
Step 6
You should not use vague, vague characteristics - "we have low prices", "it is profitable", etc. What seems like a low price to one customer will seem high to another. Better to be more precise: "manicure - 100 rubles from 9.00 to 13.00", "cappuccino - 80 rubles for those who ordered dessert."
Step 7
Advertising is not able to promote your business immediately, especially if it is an advertisement for a new service or product. Sometimes you have to wait up to six months, so be patient. Any advertising at first is simply deposited in the memory of a person, before prompting him to perform certain actions.
