Opening a toy store is a great way to start your own business. Great opportunities for assortment solutions, low seasonality factor, absence of significant fluctuations in demand - all this allows us to achieve high profitability and stability of work.
It is necessary
- - start-up capital,
- - premises.
Instructions
Step 1
Start your own company. To organize a toy store, it is enough to register as an individual entrepreneur.
Step 2
Pick up a retail space. In this case, the indisputable advantage is that a toy store can be opened in almost any area, choosing your assortment for it. With a small start-up capital, you can allocate a minimum of funds for design, because the toys themselves are very bright, and the additional decor around will only visually overload the space.
Step 3
Conduct detailed marketing research. The children's toys market is quite specific: you should focus your research not so much on the target audience as on product categories. Try to find the products that are least represented in the area of your choice, and form your own unique offers. Unmistakable differentiation is the key to your success. Typically, buyers are interested in specific types of toys. Their preferences are formed either on the basis of the wishes of the children, or on their own ideas about the need for a particular toy.
Try to choose several suppliers specializing in different categories of goods: stuffed toys, educational games, dolls and their accessories, cars, constructors.
Keep in mind that past generation toys, as good as they are, may not be attractive to today's kids. Perhaps Bakugan transformers and Winks dolls with alien faces seem intimidating to you, but these are the dreams of today's children.
Step 4
Remember that toys for kids are always chosen by adults, but products for children from 3-4 years old and older are already selected by the youngest buyers. Parents are guided by organoleptic indicators when choosing toys (it should be pleasant to the touch, not too flashy colors), and also want to see developmental functions in most of the gifts they buy. The choice of children is often impulsive and illogical: a shiny doll in an acid pink dress may not appeal to an adult, but at the same time bewitch a three-year-old girl. Consider these features when compiling an assortment.
Step 5
Pay special attention to the arrangement of goods on the shelves: the right merchandising will significantly increase your profits. Place items that adults choose on the middle shelves, and toys that children pick up on their own below, at eye level. You can put on the floor what the child can try right on the trading floor: a car, a doll's carriage, a high chair, a rocking horse. In the checkout area, place inexpensive impulse goods: balls, mini-puzzles, small soft toys, key rings. You can put a large vase of free chocolates and a water cooler - this will be a pleasant benefit for both children and adults.
