Toys are a very good product for an online store. The buyer can easily choose what is needed by the photo and description. In addition, children's products are inexpensive, and their assortment is huge - any entrepreneur can create an interesting proposal. Having properly organized your business, you will quickly reach self-sufficiency, and a little later you will begin to receive a stable profit.
Instructions
Step 1
Choose a future assortment. According to sellers of children's goods stores, educational toys of different price categories, as well as all kinds of "serial" sets, which are actively supported by television advertising, are in great demand today. However, the demand for the latter depends entirely on fashion - as soon as the characters are no longer shown on TV, dolls and related products are no longer on sale.
Step 2
Try to offer the widest possible range. Include products for all age groups at different price levels. Combine hit toys with new products, popular positions with unusual ones not presented in other stores. Offer related products - pens, satchels, umbrellas, notepads, and other little things. A good option for beginners is to partner with a large store and sell their toys online.
Step 3
Registering as an individual entrepreneur is the most profitable option in terms of taxation. Resist the temptation to work “unofficially” - the very first customer may ask for a sales receipt for reporting. Remember that your clients may include not only individuals, but also legal entities - for example, kindergartens.
Step 4
Start building a website. If you understand the issue, you can create the site yourself, if not, you will have to find a partner who will promote the site in search engines and update the information. It is not necessary to apply to specialized firms engaged in the "promotion" of sites. Find a student or novice programmer and conclude a mutually beneficial contract with him.
Step 5
Don't get carried away with design - pop-ups, flash animations and other decorations slow down your site's loading speed. Make a simple, yet as clear and visually rich resource as possible. All products should be presented in the form of understandable images that can be enlarged. Supplement the product catalog with interesting thematic articles, recommendations for choosing toys. Organize a forum for customer feedback.
Step 6
Consider special offers that will stimulate customer interest. You can allocate products for a weekly or monthly basis, for which a discount will be announced, or provide a discount for birthday people. When ordering for a certain amount, delivery may be free. A win-win lottery, gifts for the largest check, discounts to the first buyer - all this will help to interest customers and set you apart from a number of faceless online stores.
Step 7
Do not overstate the prices; at the initial stage, make them slightly lower; in a few months, when you have already acquired regular customers, they can be raised a little. Organize sales regularly - a certain category of customers can only be attracted by a very low price. However, having become interested in cheap dolls or cubes, the same buyers, without hesitation, will purchase expensive mobiles, developing rugs and construction sets.
Step 8
Solve the issue of delivery. The sooner the goods are delivered, the better the opinion about the online store. To get started, you only need one courier driver. Some store owners take on this role themselves. The goods can be sent to remote regions by mail.
