Social media provides tremendous business opportunities. Daily views by several thousand people, word of mouth effect, the ability to communicate with customers are big advantages when creating an online store.
Having decided to create an online store on a social network, you need to clearly define what exactly will be sold there. In order to attract buyers, the products must have some kind of uniqueness, or your offers must be enticing to the audience.
How to create a store on a social network
First, you need to find suppliers. If you have your own business in real life, then the Internet can become an additional platform for the sale of goods. If you are starting from scratch, pick carefully the stores that ship to Russia. This will save on the services of intermediaries.
Create a community or a new social media profile. The group gives the opportunity to open topics and upload photos to clients. This is useful for writing reviews and showing things in real life, such as those worn by a customer. The personal page allows you to invite people who are not among your friends. You can combine these options by registering a personal profile and posting a link to the group in it.
After creating the page, create several albums with examples of your products. Photos must be large and of good quality. So they will be more interested in buyers. It is advisable to immediately indicate the price under the photo so that people do not ask again several times.
Be sure to write your terms of delivery and payment, as well as the terms of the order. You work only around the city or send goods by mail, do you need an advance payment, etc. Keep in mind that people will be suspicious of a new store without reviews and reputation. Therefore, a 100% prepayment is unlikely to suit customers.
At the initial stage, you can attract customers with things in stock that people can see, try on, test. Ask buyers to leave their feedback after purchase, this will build a rating.
A Few Tips for Doing Business Online
Use the tabs "Visiting statistics". This way you can track the number of visitors to your store, their age and location. With the help of promotions, reposts and special offers, you can regulate the number of users who visit the page.
Social networks provide an opportunity to advertise your group to a selected audience. This will help attract visitors without sending out invitations to everyone.
From the very beginning, be polite with customers, answer their questions in a timely manner, help with the choice of goods. Overlays happen to everyone, do not suppress information if the parcels are delayed. Apologize and ask to wait.
Be sure to come up with a complex username and password. This will save you from hacking the page and losing customers.
