Opening a representative office in another city is an important step in increasing the firm's reputation. With the right approach, setting up an office for your company in a new region will allow you to reach a new market, expand connections, improve your reputation and create new jobs. But this is also a serious risk - after all, the expansion of corporate geography requires impressive costs.
Instructions
Step 1
First, you should go to the city you are interested in. The trip can be a lot of fun; in addition, if you have lived in this city before, a lot could have changed over a long time.
Step 2
Find businessmen who are interested in your firm's services. You can offer them serious discounts - after all, in a new place you need to start everything from scratch. It is important to enlist the support of a few influential people - this will launch word of mouth, attracting customers to you.
Step 3
Find out more about your competitors. They should not be underestimated as they are familiar with local realities, have extensive connections and a client base. Try to establish friendly relations with them - of course, they are unlikely to be happy with your undertaking, but even neutrality is better than open confrontation.
Step 4
Find a potential leader for your branch. He needs to know the local market so you don't have to spend months or years getting started. If he is a native of the city, it will benefit your business - the effect of "community" will work for potential clients.
Step 5
Only together with the hired leader of the representative office you need to look for a place for an office. His knowledge of the city will help you choose the most suitable area. The task of selecting personnel is best solved also together: this way you can evaluate their skills and at the same time show your trust.
Step 6
An important step is the preparation of regulations and rules for the transfer of reports. Using a corporate CRM can simplify task setting. In addition, you will be able to influence customer service from the main office on a regular basis.
