Are you planning to publish a glossy magazine? To provide it with a long and successful life and a large number of readers, it is necessary to properly organize the process of its publication. It is much more difficult to redo what was organized incorrectly. Spend a couple of months on brainstorming and the same amount on organizing the process - and your gloss will be ready to see the light.
Instructions
Step 1
Long before the release of the first issue, several major issues need to be addressed. First of all, clearly define the concept of the future edition. Imagine a magazine reader. His gender, age, social status, interests, preferences. How big is the audience that interests you?
Step 2
Select the title of the journal that corresponds to its subject matter. Be sure to check if a publication is registered with the same or very similar name. If so, urgently look for another option, otherwise you will simply be denied registration.
Step 3
Calculate the future circulation. If it is assumed that it will be less than 1000 copies, you do not need to register the publication. Decide how your magazine will be distributed. You can open a subscription, sell it through a retail network, or redistribute it for free. All this information will need to be placed in the output.
Step 4
How do you plan to make money? Most magazines focus on selling ad space. If this is your choice, calculate the cost of future advertising based on the production costs of the publication and the situation in the advertising market in your region. Think over a system of discounts and bonuses.
Step 5
Select the print shop where your magazine will be printed. It is not worth saving on printing - poor-quality printing and poor color rendering will upset not only readers, but also advertisers, which can lead to direct losses. When choosing a typography, be guided by the reviews of colleagues. Be sure to consider offers from neighboring regions - this way you can find better offers.
Step 6
If the circulation of your future publication exceeds 1000 copies, register it with the regional office of the Ministry of Press. To register, you will need a full package of company documents (LLC or individual entrepreneur), as well as information about the circulation, the method of distribution, the price of the publication and its category. Registration of a publication for children and the disabled is the cheapest; an advertising magazine will cost much more.
Step 7
Find an office space, purchase the necessary office equipment. Start building the editorial board. You will need an editor-in-chief, his deputy (optional), a team of journalists and a proofreader. You don't have to hire journalists - for starters, work with freelancers - this will reduce the salary fund. The same applies to photographers. The technical department will need a layout designer and a specialist in processing and selection of photographs.
Step 8
Don't forget the advertising department. If you plan to partner with ad agencies, you only need a few ad space managers. But it's safer to hire more people. For gloss, advertising is the main breadwinner, so it is shortsighted to save on the number of those who bring it.
Step 9
Get started long before your publication premieres. By the time the first issue of the magazine is officially published, you must provide yourself with a stock of journalistic materials and advertising for two issues ahead. Try to stick to the same schedule in the future. The process of working on the numbers must be perfectly fine-tuned. Disruption of the printing schedule is fraught with fines from the printing house and dissatisfaction from advertisers. Try not to let this happen.
