Today there are a lot of different periodicals. Because of this, the modern reader is very picky and finicky when choosing a source of information. Therefore, you need to find your own, special approach to it in order to be interesting and stay “afloat”. Especially if you decide to publish a business magazine.
Instructions
Step 1
You shouldn't create a magazine about everything. Choose one or several lines of business. That which is closer to you. For example, retail, hotels or restaurants, outdoor advertising, etc. It is also worth paying attention to whether there is already a magazine with the same topic on the publishing market. Can you compete with him?
Step 2
Then decide on the audience - who will read your magazine? It is also best to target a narrow group of specialists here. For example, owners of retail outlets in the "near home" format, managers and managers of hotels and restaurants, sales managers of advertising agencies, etc.
Step 3
Next, you need to draw up a technical description of the magazine. Format, volume, circulation, frequency of release, quality and weight of paper, etc.
Step 4
An important detail of the work of the editorial staff is the creative group, with the hands of which your publication will be created. The ideal option is to invite editors and journalists specializing in your magazine's topics. Browse local newspapers. Perhaps there you will find articles on a topic of interest to you, contact the authors, offer cooperation.
Step 5
It is not at all necessary that all editorial staff be on the staff. For example, if you have planned a monthly issue of a magazine, a creative team of 3-4 people and external contributors are enough to provide you with materials on the topics you need.
Step 6
Do your research with the potential audience for your magazine. What questions she is interested in, what information she would like to receive, what problems she encounters in her work. Based on this research, compile a list of topics and headings that you will cover on the pages of the journal.
Step 7
Subsequently, carry out such monitoring regularly. This connection with the reader will make the content of the magazine more interesting and useful for your audience.
Step 8
Think over the distribution channels of the publication. And it is better if there are several of them. For example, organize a subscription to a magazine through post offices and through the editorial office. Start selling your publication through newsstands, periodicals departments in large supermarkets or shopping centers.
