Almost no magazine is complete without advertising, since the rent of advertising space in print media is the main source of income. Especially for publications that are distributed free of charge.
Instructions
Step 1
Make a clear description of the target audience of your journal, and research if necessary. Then design the structure of the magazine based on its concept, goals and target audience. At the same time, keep in mind that a good structure should help the reader to quickly find all the materials he needs, and the advertiser should be sure that the advertising of his company will be seen by the “right” reader.
Step 2
Make a media kit, that is, a detailed, clear description of your publication, its target audience, structure, and content. Make a pilot issue of the magazine, do a good job of design, layout, make a high-quality selection of material.
Step 3
Make a list of potential advertisers - companies whose target audience is the same or similar to yours.
Step 4
Create a compelling business proposal and send it out to potential advertisers, then call them. Show the benefits of advertising in your magazine. It can be circulation, places and methods of distribution, the price of advertising.
Step 5
In addition to direct ads, suggest placing thematic advertising materials in the magazine. You can also create thematic applications, reviews and columns.
Step 6
Increase the interactivity of the magazine, this will be an indicator of its rating and popularity. Run various promotions and contests, encourage readers to give feedback.
Step 7
Host a "party" - presentation of the magazine for potential advertisers, partners, readers, as well as employees of advertising agencies. Create a relaxed atmosphere. Tell us about your publication, be persuasive, tell about the features of your magazine, answer the questions that you will be asked. Try to establish as many contacts as possible with potential advertisers.
