The first rule of starting a new venture is to outline a clear circle of the market segment to which it is oriented. This is where you need to start if you are planning to open a glossy magazine.
Instructions
Step 1
The first action you need to take is to develop an existing print market in the regions where you intend to distribute your magazine. Even if you have an idea in your hands that at first glance has not yet been implemented, conduct a thorough analysis. It is quite possible that it is already being successfully implemented in a slightly different way. In this case, your strategy should either go along the line of opposing your resource to the existing one, or cover those areas that it does not touch.
Step 2
Opening a new publishing house has a number of challenges. You will bear all the burdens of brand promotion, as well as finding advertisers. Compared to this option, the release of the magazine under the license of an already existing successful foreign publishing house has many advantages. For example, you do not need to worry about building your reputation - the name of the publication will speak for you. In addition, your income will be generated not only through advertising that is published on your site, but also through advertising contracts concluded with the company from which you bought the license. Practice also shows that magazines published under a Western brand are more successful in Russia than their domestic counterparts - the consumer is still oriented towards the West as an indicator of quality.
Step 3
Carefully work out the mechanism for the initial implementation of your journal. Try a variety of schemes, including an initial free distribution. Remember that your magazine must first become recognizable. Study the possible places of audience concentration - for example, if your magazine is dedicated to a female audience, then beauty salons, hairdressing salons and tanning salons will be the optimal distribution place, but if for a male audience, then high-level gyms and car salons. It is not necessary to set up entire stands, it is enough to place your magazine in the layout of magazines presented for waiting visitors.
