According to the law, it is forbidden to fill the magazine with advertising for more than forty percent. However, there are various types of presentation of information that can be presented as advertising, in the end, you can always increase the number of pages in the publication. In other words, the advertising space is unlimited, and the publisher has only one task left - to sell the advertising space. For this, the publishing house has a number of advertising managers whose task is to find and attract customers.
Instructions
Step 1
The first step of an advertising sales manager should be a thorough acquaintance with the specifics of the publishing house and advertising space, as well as with the type of information provided. This is necessary in order to define as clearly as possible the target audience who will be interested in advertising.
Step 2
Next, you must compile a database of companies that are your target audience. Use open sources - directories and the Internet in order to reflect the most important information about the company in this database.
Step 3
Start calling. Most often, the person responsible for making a decision to buy and sell advertising is the head of the advertising department, so your goal is to reach him by finding out his last name, first name, patronymic and contact information. If you are not given information, wait a few days and call back again, posing as a correspondent collecting information about the company.
Step 4
When working at exhibitions, remember that exhibitors are primarily aimed at selling their goods, so the most you can get from them is the initial positive contact and exchange of data. Use handouts to improve your presentation technique.
