Finding a name for a future enterprise is a difficult task on which the success of your project can largely depend. By and large, you are free to choose any option and on any principle, with the exception of a number of legislative restrictions. But freedom of choice often complicates the task.
It is necessary
- - associative thinking;
- - a computer;
- - access to the Internet.
Instructions
Step 1
Specialists in naming (selection of names) believe that the optimal principle that should underlie this process is based on the scope of the enterprise. The name should directly indicate her, but be uncommon, recognizable.
You should not copy well-known trademarks, especially in the field in which you yourself plan to work. Most likely, they are registered as a trademark, the use of which will simply be banned for you. And even if not, an enterprise that has the same name with a well-known brand and is not involved in it is perceived a priori undignified.
Step 2
The basis for finding the best variant of the name can be the work with the dictionary.
Good results are usually obtained by considering the various associations that arise with the profile of your enterprise and the specifics of its activities, occupied by a niche in the market, and with the target audience of consumers.
Agree, it is not very reasonable to call a cheap eatery "Elite" or "Prestige", and a funeral home - "Joy".
Step 3
Additional requirements for the title may often be relevant. For example, if the activity of a future enterprise involves placement in catalogs that are completed in alphabetical order, it is desirable that the name begins with one of the first letters, ideally with "a".
Step 4
It would be nice to check the variants of the name for uniqueness using the service "Check yourself and the counterparty" on the website of the Federal Tax Service of Russia. It is enough to fill in only the field for the name and run it across all subjects of the Federation or select only your own in the drop-down list.
If the search returns several dozen or even hundreds of results, you should think about whether to look for another option.
Step 5
For all the apparent complexity, the task is not as impossible as it might seem. Moreover, it is very likely that a good option will be found where it was least sought after.
The main thing is not to forget only in the subsequent activities that with insufficient attention to the quality of goods, products or services, even the most correct name will not help.
