Cinemas for motorists have long been popular in the United States, while in Russia they are just beginning to appear. Therefore, this niche in business is practically not occupied. The competent organization of an open-air cinema can bring a good profit.
It is necessary
- - business plan;
- - registration documents;
- - playground;
- - equipment;
- - staff;
- - advertising.
Instructions
Step 1
In order to open any business and avoid possible mistakes in the organization, it is necessary to draw up a business plan. Calculate all investments in your project, try to predict costs and possible profits. To do this, you will need to analyze the sales market in detail and write a marketing plan. A business plan can also be useful for obtaining borrowed funds from a bank or attracting an investor.
Step 2
Register with the tax authority as a sole proprietor or open a limited liability company. In the future, from the documents, you will also need a license for the rental of films for work.
Step 3
Find a suitable site for your car cinema. It can be located near a large shopping center, in the city center, next to a major highway and other places of congestion of motorists. The territory of the open-air cinema should be asphalted or have good drainage, easy entry and exit, road markings. To make it convenient for viewers to watch the film from any place, you can equip the platform with ramps that raise the front of the car.
Step 4
You will need POS terminals. They can be electronic, or your employee will collect the entry fee. It is also good if there is a fast food cafe on the territory, because the related services can bring even more profit than the movie rental itself.
Step 5
The main equipment of a car cinema is a projector, a translator and a screen. On the latter, you can save money by projecting images on a light wall of a nearby shopping center.
Step 6
Hire movie theater staff. You will need a cashier, a seller in a fast food cafe, a technician, a cleaner, an accountant.
Step 7
Advertisements should be placed in places where potential customers congregate. Viewers will be attracted by flyers and business cards at gas stations, car repair and maintenance services, car washes. You can also post ads in local media.
