Almost every family has pets. Their owners are regular customers of pet shops. Business experts argue that pet shops are hugely popular, which is why this type of activity is profitable. Opening a store is not difficult, but for a business to generate income, you need to properly organize your activities.
Assessing the strength
First of all, you should think about what you want to open. Let's say it can be a small pavilion with an area of 20 square meters, or you decide to rent a store with a retail area of 200 square meters. m. It all depends on your desire, but everywhere there are pros and cons. For example, it will be difficult for a beginner to master a large amount of work, but to maintain a pavilion is quite within his power. On the other hand, it is not always possible to bring a large volume of goods into the pavilion.
We draw up documents
To carry out activities, you will need registration with the tax office. To do this, first of all, select the organizational and legal form. You can compare the two forms with each other thanks to the articles "Registration of LLC" and "Registration of IP" (here you can also find the necessary documents for registration). If you decide to sell medicinal products for animals, you will need a license. For its registration, you must have a veterinarian on staff. When selling pets, take care of the availability of veterinary certificates.
Search for premises
When choosing a point of sale, pay attention to the flow of people. It is better if your store is located near some large supermarket in a residential area. It is not recommended to open a pet store in the city center, as the business may be unprofitable (as a rule, in such places the rent is much higher; there are much fewer people who want to buy goods).
Coming up with the design of the room
If you want to attract customers, develop an original design, for example, you can arrange a store in the form of a doghouse. To search for an idea, contact the specialists. Choose a non-standard name for your pet store, it should be memorable and at the same time unusual. Order a sign in the agency, do not save money on it, because the appearance of the store is of great importance! Purchase the necessary equipment for a pet store, for example, showcases, racks, shelves, a cash register, scales for selling loose feed.
We draw up an assortment and select suppliers
Decide on the product. You must fill the shelves to the maximum. Start with the minimum, i.e. get pet food, litter, pet accessories, etc. In the process of work, you can expand the range by purchasing such things as animal houses, care products.
Find reliable suppliers. To do this, get as much information as possible about their activities, specify the age of the company, read reviews on the Internet, find out the terms of cooperation. Conclude a contract for the supply of goods. Remember that the delivery must be regular, otherwise you may end up with empty shelves and customers will go to your competitors.
We hire staff
When choosing sellers, it is better to give preference to those people who love animals, worked with them. If the employee has a veterinary education, this is a big plus, because he will be able to advise clients on the care and treatment of animals! Also hire an accountant and merchandiser.
We use advertising
If you want to attract customers, you must tell them about your fancy store. To do this, use outdoor advertising, for example, order a banner or advertise on TV.
If you have experience in this field of activity, share information with us! Let's teach each other, because then it will be easier to bypass all the failures!
