Naming is half the battle. This is what businessmen say, and this saying is justified. Especially if you need to attract the target audience, organize an advertising campaign and make sure that the name of the pet store stays firmly in the brain and forms an army of regular customers.
Instructions
Step 1
The development of the concept of a pet store is a preliminary stage of naming. When a person hears the name of a store, his imagination begins to construct a coherent and coherent image. Moreover, the buyer is comfortable if his ideas coincide with what he sees with his own eyes. "Vetsnab" will be associated with a rich assortment, professional drugs and the possibility of wholesale purchases, and "Kisa-Lapa" with shiny collars for pocket dogs and houses for chinchillas. This is why the store owner should take care of the concept first. The target audience (veterinarians, experienced breeders or families with children), the range, even the location are all important for the name.
Step 2
To attach a spectacular store name to your concept and business plan, you need to use proven naming methods. For example, for pet shops the associative method is quite popular - "White Fang", "Moon Cat", "Goldfish". Abbreviated method - "Zoovet", "Zoo goods". Superiority method - "Supercat", "Best feed". Nominal method - "Food from Vasilich", "Dog Watchdog". The rhyming method is "Bumpy Cat", "Biting Dog". Neologisms, puns, and deliberate naming errors are also ubiquitous. For example, "KotaVasiya". The method of addition, when a noun referring to pet goods is glued to the words "world", "planet," "universe", is also popular. It turns out informative neutral names, which are many in any telephone directory. bright promotions.
Step 3
After the long list of names is on paper, it is necessary to clarify if there are similar names in the city. And then test those names with your target audience. You can develop a rating scale yourself. The main criteria are information content, sonority and originality. A big plus, when the name is remembered, it is difficult to confuse it with other similar signs. Those who are especially stubborn can chase the name of the magazine through the online services of phonosemantic analysis and find out that Zverushka sounds more cheerful and brighter in comparison with Natural Health.
