Internet advertising means the presentation of a product or service on the network, which is addressed to a mass customer. As a rule, it has a two-stage nature: external advertising, which is placed by the advertiser at the site publisher (banners, bikes, text blocks, minisites). And the second step is that this ad has a link that leads to the advertiser's website.
Instructions
Step 1
Find the most suitable ad networks to sell your ads. At the same time, pay attention to geotargeting (orientation of site visitors relative to the region). A fairly important criterion for a site to meet the requirements of many ad networks is the traffic source. In this case, a dominant search traffic is needed so that the transition of visitors to the site can be carried out directly from search engines: Google, Rambler, Mail.ru, Yandex.
Step 2
Pay attention to teaser networks. They are more demanding in terms of quality and site traffic. At the same time, these networks allow you to install a specific ad unit on the site, which has spectacular animated pictures (teasers). The advertiser, in turn, will be able to receive money for the number of clicks made by visitors on teasers. From similar teaser networks you can use: Medianet.adlabs, Bodyclick, Teasernet, Pay-click. Each of them operates according to its own rules, setting its own criteria for the site's approval in participating in the sale of advertising.
Step 3
You can use the Google Adsense advertising system. It has the simplest terms of cooperation for the sale of advertising. However, to sell ad space you need your own website.
Step 4
Consider the terms of banner networks. They work in the same way as teaser networks, but not only clicks, but also impressions are paid for. All payments are made to Yandex. Money or WebMoney e-wallets.
Step 5
You can use partner networks. They allow you to install advertising units with products on websites or in the form of a virtual product showcase. By using this system to sell advertising, you can receive payment either for clicks on the set teasers, or for a purchase made by a client who went to the advertiser's website. The following networks are actively working in this area: Mixmarket and Gde Elephant.
