Every designer and advertiser, creating this or that advertisement, dreams1 that this particular layout, video or billboard will attract the attention of a mass buyer and will be remembered by the original idea. The secret to effective advertising is simple - you just need to think logically.
Instructions
Step 1
The design of effective advertising is, first of all, a large share of common sense, logical thinking and a creative approach to the task. Having conceived to create an effective ad design will take a lot of work.
Decide on the format and type of future advertising. It is no secret that advertising is a variety of means, each of which has its own nuances and secrets. What will it be - a video on the web, an audio message in the subway, a billboard on the highway or a booklet?
Step 2
Calculate the cost of making an advertisement, choose an order executor. This stage is sometimes important to do before the appearance or properties of the advertising product is determined. Why? For example, in print advertising, each printing house has its own printing capabilities. If you know in advance what the capabilities of the selected printing house are, what sizes of leaflets and booklets are typical for printing, you can create an advertising brochure of a given format, because printing it will cost less than something unusual. The same rule applies to many other areas of advertising.
Step 3
Think about the challenge facing your ad product. Will it be a shield or a sound clip? Each type of advertising has its own characteristics, as already mentioned. For example, motorists make shields in just a couple of seconds. For an advertisement to be effective, the layout should have a minimum of information and text: phone number (or address, but very briefly - street, house), company name, clear image of the product and price, if the offer is not fashionable. A sound clip should be intelligible, capacious and consist of short sentences, sonorous by ear and easily perceived.
Step 4
Add the required information. Any advertising product must contain information about whose services / products are being promoted. Therefore, on any layout, billboard and in any video, the name of the company (or logo) and a convenient way of feedback should be recorded - phone, website, e-mail or address. In the absence of contacts, the message will not be delivered to the public, and its purpose is leveled by poor execution.
Step 5
After determining all the parameters of the future advertising product, the only thing left to do is to fantasize. Think associative, bold and new. Think about what your customers need, because otherwise you are the same customer who thinks, feels and wants.
