Advertising for modern media is practically the main way to make money and survive. Selling advertising space is a very responsible business, the financial success of a newspaper depends on how much advertising is sold.
Instructions
Step 1
The manager must sell the advertisement. It is best if it is a person with special education and work experience. When you start selling advertising, first of all, you need to contact regular customers who have already been placed in your publication more than once.
Step 2
Don't forget about finding new advertisers. Consider the format of the newspaper, its subject matter and target audience. Advertising articles and layouts should be in harmony with the overall content of the publication. Look at the newspapers of your competitors, pay attention to which companies are advertised on their pages. Try to contact the same organizations, maybe they will be glad to cooperate with another print media.
Step 3
Don't be too categorical in your dealings with the advertiser. If necessary, you can reduce the price of advertising or allow you to pay for the service in installments. The barter method of paying for advertising is very popular. You post an article, business card or layout in your newspaper, and in return you receive free goods and services of any company. If the customer realizes that you are ready to meet him halfway and find compromise solutions, he will be happy to continue working with you.
Step 4
Most of the time will have to be spent calling potential customers. If the company is interested in your proposal, then it is best to schedule a personal meeting. In a live conversation, it is easier to establish friendly contact, to endear a person to yourself. Bring several previous issues of your newspaper with you to the meeting. Show them to the client, explain to him how the advertisement of his company will look in your newspaper, in what place it will be placed. It will not be superfluous to praise your publication, tell that all your advertisers, after being placed in your newspaper, start calling new customers. Just don't go overboard! Many company leaders communicate with each other, it will be very unpleasant and stupid if you are caught bragging and lying.
Step 5
Many companies want to advertise their services, but at the same time have absolutely no idea what their advertising should look like. These clients need help. In this case, the advertising department and designers need to consult among themselves, come up with some idea. The client will be very grateful to you for creating the original layout.
