When working in a print publishing house that publishes newspapers, it should be borne in mind that most of the income, one way or another, will be formed by the advertising that is placed in this newspaper, and only then - the proceeds from the sale. This is what determines the specifics of selling the newspaper to kiosks and distribution points. The newspaper should be interesting for its target group, therefore, before typing material into it, determine exactly your target group.
Instructions
Step 1
As already mentioned, when you sell a newspaper, you are selling the advertisements that are published in it. According to the law, advertising should not occupy more than forty percent of the newspaper space, but you can increase the number of pages or camouflage the advertisement as an article.
Step 2
Depending on the target audience of your newspaper, publish information that will be most interesting to it. Include in the newspaper relevant information on exchange rates, weather and horoscopes, if your format allows it. Remember that the more people buy your newspaper, the more readily it will be accepted by distribution points and newsstands.
Step 3
Based on the specifics of the pricing of the newspaper, try to offer the newspaper in kiosks at the lowest possible price, and increase it after your newspaper is actively sold out.
Step 4
Advertise your newspaper actively on the radio and on the Internet. Create a site that will publish excerpts from your publication in order to arouse the greatest interest among potential readers, actively promote your site along with the print edition.
