The ideal name should be self-explanatory so that people understand what it is connected with. A Photo sign on the building communicates a specific service. With a shopping center, everything is more complicated, because there are many goods and services in it.
Method number 1. Shopping center georeferencing
If you look closely at the location of the building, you will definitely find a clue. The house on Mira street can be called "Mirova". It is appropriate to call the center on Shevchenko Avenue "Tarasovsky". Geographic features provide memorable clues and people find it easy to navigate. Buyers understand what the name is associated with and will never forget it.
It is easier for entrepreneurs to engage in trade in specialized centers than to open separate stores. If the center is located in a convenient location and the name is well chosen, the flow of buyers does not deplete throughout the year.
In trade, little things and nuances determine the success or failure of a business. The signage is one of the success factors, and the geographic location of the store can lead to great ideas.
Method number 2. The name is tied to the service
In the new centers, people are offered rest and entertainment. If a large aquarium is set up for visitors, the whole center can be called "Marine". If trees atypical for the city are planted at the entrance, the owners of the building will certainly reflect this fact on the signboard. Here's a lesson: Suitable situations can be created artificially.
Method number 3. The idea can be found in another city
Entrepreneurs think about developing their business, even while on vacation. Some people deliberately go to other countries and cities to see suitable ideas. Creative marketers observe what is happening in neighboring regions and simulate the situation.
Renowned copywriter Gary Halbert was considered a genius marketer. He also said about himself that he does not have special abilities, but draws ideas from neighboring regions. Halbert watched what was already in the market.
Method number 4. Ask the locals
Residents of the area where the new shopping center is located can provide many ideas. Ordinary people who are not in business often have wisdom and ingenuity that are not realized. In addition, the local population is worried about what is happening around. They care, so what people say is worth listening to.
The considered four methods are not without drawbacks, but if they are applied in a complex manner, there will be a good name. It is advisable not to make a hasty decision, but to let the idea lie down and test the market for perception. If everything is in order, the reward for diligence will follow.
