It is not enough for your shopping center to have a good location and good stores to have an advantage over the competition and attract a large number of customers. It requires advertising and special offers that can satisfy even consumers who are fed up with an abundance of goods and services.
Instructions
Step 1
Analyze the location of your shopping center. It should contain stores that will be in demand among the contingent of people living in the nearby area. This is a guarantee of a large flow of buyers interested in purchasing goods and services offered by your shopping center.
Step 2
The store owners who will be located in your mall are also interested in a large number of customers. A plus for them is the presence of a convenient entrance and parking, the absence of competitors in the immediate vicinity. Offer them good rental conditions, security and long opening hours for the shopping center.
Step 3
Organize a large-scale advertising campaign. Use all available sources of information, from advertisements on television, on the Internet and on radio stations, to distributing leaflets on the street and advertising in public transport. Think in what original way you can distinguish your information from the large volume of the rest of the advertisement. This can be facilitated by intrigue, a catchy slogan or an attractive advertising script.
Step 4
Consider the composition of stores in your mall. The more complete the offered assortment, the more people will come to you and the more tenants you will have. Let your shopping center have an opportunity to purchase clothes, shoes, household goods, groceries, cosmetics, and medicines.
Step 5
Consider related services. For example, in a mall with clothing stores, you might have an atelier where you can hem pants or fit clothing to your body. Take care of the availability of a nursery in which you can leave the little ones under the supervision of a special nanny. Also, your mall should include places to eat. It will be great if there is a wardrobe for shoppers in the mall, in which they can leave their outerwear in the cold season. The more comfortable they are, the more time they will spend with you.
Step 6
Arrange a party for everyone with performances, contests, and little surprises. This will attract visitors to you, create a festive atmosphere, and motivate people to shop. The time of the event should be known in advance by both store owners and potential customers so that as many people as possible are involved in it.
Step 7
Run various promotions, such as lotteries or tastings. To make your shopping center feel positive and cheer up among visitors, arrange discount days when several stores have special low prices.
