You can improve the efficiency of business management by reviewing the core business processes. In some cases, auditors are invited to do this, who will conduct production, economic and staff audits. Sometimes they resort to the services of an anti-crisis manager.
It is necessary
- - Business plan;
- - Marketing plan;
- - Results of audits.
Instructions
Step 1
Conduct an audit, analyze the latest reporting, compare the data obtained. If the actual balance of goods or funds is less than the book balance, there is a shortage in your business. This is one of the most common reasons why it becomes necessary to turn to external management. (In this case, it does not matter whether we are talking about audits or hiring an external crisis manager.) Another common reason is the budget deficit. When you plan it for the next quarter and understand that expenses will prevail over income, the question of an external manager also arises. But the decision to improve management efficiency does not necessarily mean that the company is doing badly. In some cases, owners simply feel that the firm has unrealized potential.
Step 2
Invite auditors. In the modern business environment, audit is closely associated with accounting and the economic situation at the enterprise. However, it can be associated with absolutely any component of the business. So, if you are manufacturing any product, you will need a production audit. And absolutely definitely - personnel audit. It is possible to improve management efficiency not only by increasing profits, but also by reducing costs. And without a thorough, scrupulous check, this is almost impossible to do.
Step 3
Make a marketing plan. If it was compiled earlier, revise it. In this case, your task is to find hidden reserves. Most likely, you have the opportunity to occupy a related niche or reposition the brand to an additional target group. A separate item in the marketing plan should be a campaign to promote the manufactured product or service to the market. After the audit results have identified bottlenecks and you have made efforts to resolve the difficulties, it’s time to start thinking about increasing your sales. And without awareness of consumers (PR is responsible for it), and without encouraging them to purchase (this is the “fiefdom” of advertising), it is extremely difficult to find additional sales.
Step 4
Bring together the results of the revision of the staffing table and staff motivation schemes, ways of optimizing production, reducing the costs associated with changing business processes, increasing demand from the target group and a modernized sales plan. No doubt you will like the result.
