Nissan Teana is a car brand for wealthy people. Apple is a brand for a successful businessman. Beer "Klinskoe" is a brand for unpretentious youth. All these dissimilar things have one thing in common: they are known, their name alone evokes certain associations, for example, with a group of people, with an image, with a way of life. In addition, they are well-known, and when making a choice between the "Klinsky" beer and a little-known beer of the same price category, the buyer will most likely prefer the first option. What does it take to have a brand for your product too?
Instructions
Step 1
To create a brand for your product, you need to know what other similar products are on the market and which one has the strongest brand. He will become your competitor. Your task is to position your product as the same, but with a certain advantage. For example, your shampoo for oily hair not only washes the hair well, but also acts on the scalp in such a way that the hair does not become greasy for a long time, because the scalp is to blame for the excessive oily hair.
Step 2
A brand always carries a message that is positive for a certain circle of people. For those who drive a Nissan Teana, the elegance and solidity of the vehicle combined with its reliability can be such a positive message. For those who drink "Klinskoe" - relaxedness, fun, freedom from obligations, the ability to "go away".
Step 3
The brand is made up of little things. Every detail can be key or fail. You can extol the durability of the car - a very important quality for it, but have a low level of sales, because people who are ready to buy this particular car are more important than its safety, style, ability to drive at high speed, etc.
Step 4
Start promoting the brand before launching the product on the market, stir up consumer interest. Before going to the store and buying a shampoo (we will continue to use the example with shampoo for oily hair), the consumer must be firmly aware that, among others, there is a special shampoo that works well on oily scalp, which distinguishes it from all others. similar shampoos.
Step 5
Promotion should not be aggressive. Consumers are tired of the overly intrusive offering of goods and services. You can start with promotions (giving away small tubes of shampoo for free), especially since they are quite positively perceived by many people, then move on to advertising in magazines for women, then to television.
