A surplus of product offerings in any market sector serves as the basis for branding development. It is thanks to the creation of a well-thought-out brand image that the product becomes recognizable. The process of creating a new brand consists of several stages.
Instructions
Step 1
Start by developing your main idea. One and the same product, placed in the “marketing shell” of two different brands, has a completely different future on the market. Define your target audience, positioning your brand. Conduct research through which you can find out the preferences and needs of potential customers, as well as determine your market niche.
Step 2
Write down the brand concept in detail. This document can become part of your business plan and will help in the further promotion of the product. Consider creating a complete image that evokes positive associations with the public.
Step 3
Choose a title. Pay special attention to this point, as a good name will provide a significant share of the success in building your brand. Make sure that such a brand does not exist, and also there are no similar names. If you are planning to enter the international market, find out how the brand name sounds in other languages and what associations it evokes in native speakers.
Step 4
Register your trademark. To do this, you can turn to the help of a law firm or a chamber of commerce. This procedure is not required, but if you plan to actively develop your brand, you cannot do without this step. This way you will be guaranteed that the rights to the brand will be protected and belong only to you.
Step 5
Create a corporate identity. It is advisable that you think over its concept yourself, and entrust the execution to a professional designer. In this case, you need at least a logo, branding for printed and advertising materials, and souvenir products. With a sufficiently extensive business, it is advisable to issue a brand book - a complete guide to corporate identity that allows you to maintain a single standard in all branches and retail outlets.
